Welcome to my Journey: From Fashion to Marketing 



Hello, world! Where do I begin? My name is Ari, and I’m thrilled to welcome you to my blog. In my first three posts, I shared how to ‘Unlock and Achieve Your Style Goals’, ‘5 Unmissable Edgy Trends of the Year’, and explored the Roots of Streetwear Culture but I haven’t explained who I am or what I do.


Would you believe that I spent the last decade in the customer service and visual merchandising industry? In college I engaged in modeling and even began developing a clothing line.

After graduating from George Brown College in 2017 with a diploma in Fashion Management, I combined my education with hands-on experience in various notable retail stores. While I was content for a while, I eventually found my passion waning. I dreaded going to work each day, and I knew something had to change. 



After a year of saving money and paying off debts, I decided to take a leap of faith. I enrolled in a digital marketing program. Although my fashion management course included some marketing and advertising classes, I felt rusty but I was determined to reinvent myself. 


Completing the course was just the beginning. While I wasn’t an expert right (and still learning), I kept honing my skills and staying up-to-date with the latest tools for social media success. I landed a job at a small kids’ clothing business working on their social media strategy. Yet, I felt a calling for something more. 


A turning point came when I discovered a program on Indeed that offered digital marketing education along with a paid internship. This experience was eye-opening and ignited a new passion in me: helping small businesses thrive through digital marketing. 


In 2023 I finally launched my Instagram account after finishing my first course. Despite my initial fear and uncertainty, I meticulously planned my feed and crafted my content. But the North American economy was challenging, with a tough job market and rising unemployment rates. 




Living at home with my family I decided to turn a challenging situation into an opportunity. Launching my own social media marketing agency seemed like the perfect idea. Social media marketing is in high demand as companies increasingly integrate it into their daily operations, and small businesses leverage it to grow their brands and gain awareness. 


By blending my passions for photography, fashion, art, travel, beauty, and more, I’ve developed innovative strategies to help small businesses grow on social media. Through my work with various startups and my own account, I’ve crafted unique approaches to social media success. 


So if you or anyone you know is looking for growth and success in their business, whether it’s through content creation, content planning and strategy, community management, analytics and reporting, trend monitoring, crisis management, or SEO optimization, follow me on Instagram and Threads @rgsocial and fill out my social media management for to get started today! 


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